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Why Apps Are Sexier Than Websites

March 8, 2019

Asyran Amin

If you’re looking to build more endearing customer relationships, you know that an app is a many-splendoured thing.

After all, you’ll want to serenade your users with customised information at a touch of the screen, unlike a website where an overwhelming amount of desktop-based information and menus will cause you unnecessary heartbreak on your mobile.

The data you receive from the app will also help you understand your target audience even better, and give you the advantage to sweep them off their feet.

This is love at first swipe.

To top it all, you’ll want to reach out efficiently to 86.2%* of 3.75 billion users worldwide who are practically glued to their mobile device rather than desktops or laptops, at an average of a whopping 4+ hours a day**. (*Source: Global Digital Users Update 2018 by Corey McNair at eMarketer) (**Sources: eMarketer, Flurry)

Here are more reasons why you should choose an app over a website to enjoy closer ties with your customers:

1. Intuitive User Experience Promotes Fidelity
The mobile website experience is really not one that is memorable. Information is hidden behind layers of menus, annoying ads and frustrating captchas. Simplifying the whole process is what makes apps valuable. Having a great experience with the brand is what keeps loyal customers coming back for more.

2. A More Intimate Marketing Channel
Compared to a website or any traditional mediums of advertising; billboards, prints, and TVC, an app will not only deliver to customers what their heart desire, but also provide an in-depth analysis of their behaviour within the app. For example, the number of views and engagements as according to respective contents.

3. The Licence To Marry Immersive Technologies
Developing an app will pave the way for you to enhance user experience with Augmented Reality (AR) and Virtual Reality (VR). Resulting in engaging AR content and features that elevate your brand. Compared to hosting it remotely via web or Facebook, where you conform to inevitable limitations.