Summon Up Instant Festive Cheer

It’s always an advantage when you have in hand some extra luck and prosperity while you celebrate Chinese New Year. The first-of-its-kind Maxis HuatAR ang pao (red packet) not only serves its traditional purpose, but also rewards customers with an auspicious AR experience that brings to life Ah Huat the dancing lion.

With the progress in scalable AR technology, we were able to push the level of interactivity and features that engages the audience with Maxis’ Chinese New Year festive season. Using a marker based AR approach, we created and developed an application that engages the audience allowing them to be familiarised and interact with a digital lion dancer.