Myopia Awareness VR

This is an awareness campaign to inform and educate children and parents alike on the subject of ‘Singapore – the myopia capital of the world. Where 8 out of 10 children in Singapore will encounter nearsightedness by the time they are in Primary 6. In collaboration with IPG Mediabrands Singapore, a VR simulation is created to communicate the seriousness of repercussions from ‘too much digital screen time,’ and enable users to truly experience what it’s like to be myopic.