Rakita stands to be the freshest infotainment media brand in town for time to come, as the latest multi-genre content is lined up for broadcast on a multi-channel platform.
Rakita XR is partnered by Ministry XR to deliver immersive, engaging and effective content via its digitalscapes. This positions Rakita as the world’s first XR media-broadcasting brand, and Rakita 107.9FM as the world’s first AR/VR radio station.
This new media-broadcasting brand will also actively find, discover, cultivate and curate fresh interactive content that connects and excites audience senses through Rakita Watch, the digital content platform that discusses social issues and pop culture. Rakita 107.9FM, home to all day long Top 40 hits by a mix of homegrown artistes and international stars, coupled with informative and entertaining content created by young, hip and top digital influencers featured as Rakita ambassadors. Rakita Go, the fleet of cars that reaches out to fans across Klang Valley with cool prizes and exciting activities.
Backed up by a strong working team comprising of celebrated broadcasting industry personalities namely DJ Skeletor, Nora Ismail and Priscilla Patrick, Rakita is also supported by other team members who have years of experience in the media and entertainment industry, as well as from the corporate industry.