Looking beyond the need to generate excitement in the showroom where the all-new Subaru Forester and Subaru XV were displayed, we came up with two mobile apps that serve as an AR/VR sales kit. And they are set to be technological breakthroughs that will elevate the Subaru point-of-purchase experience.
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It was all smiles in Singapore as people walked up to smiling bank ads and participated in CIMB’s first ever augmented reality experience. When smart devices were held up at close range to print ads and posters, a world of products and services relevant to every stage of life were introduced to potential customers.
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Rakita XR is partnered by Ministry XR to deliver immersive, engaging and effective content via its digitalscapes. This positions Rakita as the world’s first XR media-broadcasting brand, and Rakita 107.9FM as the world’s first AR/VR radio station.
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To meet the demands of showroom uncertainties, not just in the availability of test drive vehicles but the available display space as well, an immersive virtual reality experience was created to complement Subaru showrooms across the region. Complete with the showcasing of state-of-the-art car features unlike ever before.
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Launch of the Ford Ranger Raptor offered an experience of a lifetime at the KL International Motor Show 2018. Enabling participants to do more than just admire the vehicle at close range. We encouraged virtual interactions and social media postings, across three different terrains of desert, grassland and rainforest.
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When it comes to promoting the safety feature of a car, potential buyers can go on a joy ride and get involved in a slow motion car crash – with the help of a realistic VR experience. Without any chance of harm to the driver, or damage to the brand new Ford Ranger Wildtrak.
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It’s always an advantage when you have in hand some extra luck and prosperity while you celebrate Chinese New Year. The first-of-its-kind Maxis HuatAR ang pao (red packet) not only serves its traditional purpose, but also rewards customers with an auspicious AR experience that brings to life Ah Huat the dancing lion.
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Customers were overjoyed by a hearty serving of the world’s first Augmented Dine-In Menu Experience. Educating, engaging, and entertaining everyone who stepped into the all-new Pizza Hut Concept Store. Promoting the latest flavourful offerings unlike ever before.
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Mobile phone camera applications were given refreshing add-ons to raise the level of excitement among football fans. Digi’s Rah Rah Internet Facebook AR experience scored a resounding victory over its competitors throughout the most prestigious international football tournament.
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The opening day of World Cup 2018 coincided with the Eid al-Fitr celebration. This called for a special Maxis Bola Raya augmented reversible jersey experience that transformed a traditional Malaysian outfit into your favourite World Cup inspired jersey.
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For Malaysia Day, Digi celebrated being a Malaysian and instilled a sense of pride for all-things Malaysian-made. Collaborating with famed maker of detailed miniature dioramas Eddie Putera, Ministry XR recreated a diorama using Facebook AR filters. And broadcasted it into living rooms across the nation.
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Launching a magical serum that addresses women’s skin problems, Nanowhite AR+ was created. It serves as an edutainment application that provides tips on getting brighter and healthier skin complexion. Enabling women to view the end results of a more beautiful skin, without annoying dark spots and acne scars
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Project 57 is a social enterprise committed to building unity and hope in Malaysia. In order to spread the reach of their support, an immersive Facebook AR filter was developed to include numerous filters that celebrated them as the pride of the nation.
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